LinkedIn for Personal Branding: The Ultimate Guide
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Description : Your online presence matters more than ever in todayrsquo;s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform.nbsp;Longrsquo;s book provides a comprehensive view of personal branding using LinkedInrsquo;s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of ldquo;How Tordquo; advice links that are available on a companion website. The website provides many resource pages and links related to each chapter.nbsp;LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader:nbsp;bull;nbsp;nbsp; nbsp;Provide an integrated personal branding and LinkedIn strategy needed for todayrsquo;s professionals ndash; in a Full Color book.nbsp;bull;nbsp;nbsp; nbsp;Provide additional ldquo;how tordquo; elements in a companion website so you can click over to see detailed instructions and keep updated.nbsp;bull;nbsp;nbsp; nbsp;Provide dozens of examples and case studies from real LinkedIn users.nbsp;bull;nbsp;nbsp; nbsp;Provide several ldquo;personasrdquo; and other prompts to help you write the best possible summary.nbsp;LinkedIn For Personal Branding will help you to:nbsp;bull;nbsp;nbsp; nbsp;Select and prioritize the best personal brand attributes for you, your career and business.nbsp;bull;nbsp;nbsp; nbsp;Be considered for more strategic assignments and business opportunities.nbsp;bull;nbsp;nbsp; nbsp;Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.nbsp;bull;nbsp;nbsp; nbsp;Consider all the ways you can demonstrate your personal brand ndash;both offline and online- and how they work together.nbsp;bull;nbsp;nbsp; nbsp;Be found online increase the likelihood of being contacted by recruiters and sales prospects.nbsp;bull;nbsp;nbsp; nbsp;Select the most memorable words, images, skills, and links.nbsp;bull;nbsp;nbsp; nbsp;Learn best practices for each profile section ( and also see real examples).nbsp;bull;nbsp;nbsp; nbsp;Write the most strategic and impactful headline and summary.nbsp;bull;nbsp;nbsp; nbsp;Give and receive more endorsements and recommendations.nbsp;bull;nbsp;nbsp; nbsp;Become a thought leader.nbsp;bull;nbsp;nbsp; nbsp;Find and Share content with your network .nbsp;bull;nbsp;nbsp; nbsp;Blog using the LinkedIn Publisher functionality.nbsp;bull;nbsp;nbsp; nbsp;Leverage LinkedIn Groups and Company pages.nbsp;bull;nbsp;nbsp; nbsp;Measure your progress.nbsp;bull;nbsp;nbsp; nbsp;And much more.nbsp;This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.nbsp;
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