(Download) Messen im Umbruch: Der Strukturwandel im Messewesen (Marketing) (German Edition)

(Download) Messen im Umbruch: Der Strukturwandel im Messewesen (Marketing) (German Edition)


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Messen im Umbruch: Der Strukturwandel im Messewesen (Marketing) (German Edition)

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Description : Der Strukturwandel im Messewesen betrifft Veranstalter, Aussteller, Standbauer, Logistiker ndash; alle mit Messen verbundenen Firmen. Und natuuml;rlich auch die Messebesucher. Mindestens bis 2020 erfolgen die Verauml;nderungen bei der Entwicklung, Organisation und Durchfuuml;hrung von Ausstellungen. Begleitet von einem hauml;rter gewordenen Wettbewerb im In- und Ausland, von stauml;rker spuuml;rbaren globalen Einfluuml;ssen, Teilung von internationalen Messen nach Kontinenten und gestiegenen Anspruuml;chen. Informiert wird uuml;ber die bisherigen und sich abzeichnenden Auswirkungen des Strukturwandels und wie Messegesellschaften, Aussteller und Besucher reagieren.

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