iquest;Coacute;mo pensar ideas creativas en publicidad? (H2PAC) (Spanish Edition)
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Description : El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberaacute;s resolver. Para ello te facilitamos un contenido teoacute;rico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudaraacute; a entender los conceptos esenciales para poder afrontar el desafiacute;o planteado inicialmente. Ademaacute;s del contenido teoacute;rico, el modelo tambieacute;n te facilita LAS SOLUCIONES, una propuesta de resolucioacute;n del reto expuesto. Este libro presenta de manera clara los primeros pasos para empezar a tener ideas creativas en publicidad mediante distintos meacute;todos que se usan a diario en las agencias y a traveacute;s, sobre todo, de diferentes casos praacute;cticos frecuentes y basados en hechos reales.
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