Corporate Communication: A Guide to Theory and Practice
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Description : Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.nbsp;With cases and examples from across the globe including Apple, BMW, Uber, Lrsquo;Oreacute;al and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.The Fifth Edition of Corporate Communication is supported by a Companion Websitenbsp;and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authorsrsquo; blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQrsquo;s for lecturers.Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
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