iquest;Quieacute;n se esconde detraacute;s de una campantilde;a publicitaria? (H2PAC) (Spanish Edition)
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Description : iquest;Queacute; es H2PAC? El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberaacute;s resolver. Para ello te facilitamos un contenido teoacute;rico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudaraacute; a entender los conceptos esenciales para poder afrontar el desafiacute;o planteado inicialmente. Ademaacute;s del contenido teoacute;rico, el modelo tambieacute;n te facilita LAS SOLUCIONES, una propuesta de resolucioacute;n del reto expuesto. Con este libro obtendraacute;s las claves para poder adentrarte en el proceso de elaboracioacute;n de una campantilde;a publicitaria y determinar cuaacute;les son las funciones de cada agente profesional que interviene.
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